by Larry Alton
Marketing is obviously a very important aspect of business, yet few organizations do an effective job of leveraging it for corporate philanthropy programs. For some reason, the idea of exposing philanthropy seems awkward and forced to many – but do not let this scare you.
The Value of Corporate Philanthropy Programs
The value of corporate philanthropies, while often started for the purpose of enjoying tax breaks, extends far beyond financial benefits.
“Corporate giving programs can provide a competitive advantage when they are well designed and carefully executed,” says Matteo Tonello, an expert in corporate governance. “For example, charitable contributions can increase the name recognition and reputation of a brand or company among consumers. In addition, corporate support of local causes improves the quality of life in communities where the company does business.”
Other benefits include better relationships with the local community, improved employee relations, enhanced recruitment efforts and economic stimulation. In other words, corporate philanthropy programs are a vital component of a healthy business.
