Contributing towards charities can have an immediate and beneficial impact on any business. Discover the reasons why so many companies are taking this route to expand their reach.
Have you always wondered why big businesses sponsor or have partnerships with local and international charities? It is not just a pat on the back for their egos. There are various reasons why charitable contributions can have a positive effect on business growth and development. This article will explore 7 reasons why businesses contribute to charity and how you can do so too.
Publicity
Sponsoring or hosting charitable causes and event is great free publicity for any growing or established business. Instead of handing out flyers or putting up posters, simply donating to a good cause or putting on a fund raising event can boost your businesses reputation tenfold. Your companies name will be spoken about and your name will be linked to positive causes. Word of mouth is a key aspect in getting businesses known and respected, and there is no better way to be spoken about by costumers than being charitable and giving.
Customer Support
Gaining costumer support and respect is important for any business. In a time when the public sector is frowned upon from certain circles, being a caring and thoughtful business can have even the most cynical of Marxist’s giving you a second thought. A great way of doing this is having a business model that directly links your company to charity. For example, My Favourite Voucher Codes donates 20% of their profit every month to a different charity. This is a great way to gain costumer support in a crowded market.
Staff Satisfaction
Keeping employees happy and motivated is a priority in any business and having your company linked to a charity is a great way to keep everyone on board and engaged. Having pride in your work is something we all strive for and for an employee to know that their hard work and determination will not only be rewarding through competitive wages but through donations to charity will only motivate them further. A recent Forbes article highlighted that charitable giving can boost office moral and provide better teamwork in the long run.
