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April 14, 2016
•April 14, 2016••

Knocking Down Psychological Barriers to Giving

I’ve long been fascinated by how helpful an understanding of some basic psychological principles can be to the effective practice of fundraising. One of my favorite blogs, focused on consumer marketing, is Sean D’Souza’s Psychotactics. It applies in spades to fundraising, because it involves getting inside your target constituent’s brain — the essence of donor-centered fundraising.
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