ARLINGTON, Va., June 2, 2016 /PRNewswire-USNewswire/ — Right now, corporate philanthropy is used to generate consumer goodwill and represents an important funding stream for charities, but new survey data shows that nearly 70 percent of millennials say corporate giving doesn’t impact their buying decisions, which may lead corporations to modify their giving strategy, if known. Moreover, nearly 50...Read More
ARLINGTON, Va., June 2, 2016 /PRNewswire-USNewswire/ — Right now, corporate philanthropy is used to generate consumer goodwill and represents an important funding stream for charities, but new survey data shows that nearly 70 percent of millennials say corporate giving doesn’t impact their buying decisions, which may lead corporations to modify their giving strategy, if known. Moreover, nearly 50...Read More
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