by Amanda C. Kooser
Community involvement is a key part of the philosophy of many businesses. Charitable donations are one way that companies, owners and employees give back. Fundraising brings workers together in support of a common cause and helps raise a business’ community profile. Knowing what motivates people and businesses to make monetary donations helps you set your policy for charitable giving for the year.
Personal Motivations
A lot of people donate to organizations where they have personal ties. Someone with a family member afflicted by cancer may get involved with a charity such as the American Cancer Society. An employee with a developmentally disabled child may give to the Special Olympics. Survey your employees to find charities they support to guide you in choosing where to donate. Another consideration is The United Way, an umbrella organization that distributes money to a variety of different charities.
Building Morale
Employees feel good when they know that their employers care about giving back to the community. Holding an office fundraiser is way to build camaraderie among workers and boost morale. Set fundraising goals and turn it into a friendly competition. Matching funds are another way to get involved with employee charities and allows employees to know that you care about their lives outside of the office.
