Contributing towards charities can have an immediate and beneficial impact on any business. Discover the reasons why so many companies are taking this route to expand their reach. Have you always wondered why big businesses sponsor or have partnerships with local and international charities? It is not just a pat on the back for their...Read More
Facebook is full of references to its founder’s historic philanthropic commitment of $46B. No matter the unusual structure of the pledge, it highlights the corporate sector’s growing interest in supporting the nonprofit community. For many companies, though, there’s more to the story than donating dollars — beyond the big business bucks, companies are increasing activities...Read More
by Amanda C. Kooser Community involvement is a key part of the philosophy of many businesses. Charitable donations are one way that companies, owners and employees give back. Fundraising brings workers together in support of a common cause and helps raise a business’ community profile. Knowing what motivates people and businesses to make monetary donations...Read More
As a successful entrepreneur, some consider it their obligation to give back to the community. For them, it’s not “just a tax write-off” or a way to boost their PR campaign. In fact, with the world’s leading entrepreneurs such as Sergey Brin, Mark Zuckerberg and Charles Johnson constantly making Top Philanthropist lists, it’s clear that it goes deeper than an angle....Read More
The art of philanthropy is alive and well. Even in today’s financially challenging climate, many businesses are maintaining their commitment to fundraising and giving to charity; recent research conducted by the Charities Aid Foundation — the summary of which is published here by the Guardian— revealed that the amount donated to charity by FTSE 100 companies has risen...Read More
David Yaskulka, Vice President for marketing and communications at Halo, Purely for Pets, an all-natural pet food company, says that the company’s commitment to donate 1.5 million pet meals per year reflects the shared passion of the investors, Ellen DeGeneres and Pegasus Capital Partners, and of CEO Steve Marton. Yaskulka explained, “Through the Halo Pet Foundation,...Read More
Staff giving makes a huge difference to outside funders. Consider this comment from a local banker we solicited for a capital campaign gift to Hospice of Southwest Oklahoma: “One of the most important things you said during the presentation was that 100 percent of the employees of the organization have contributed to the campaign. That...Read More
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