by Kevin Xu, CEO of MEBO International My father was a remarkable doctor. Growing up, I witnessed his unflagging devotion to alleviating his patients’ pain. He worked with burn victims, so he was constantly confronted by suffering. But he never wavered in his dedication. I used to wonder how he could be so committed. Then,...Read More
I’ve long been fascinated by how helpful an understanding of some basic psychological principles can be to the effective practice of fundraising. One of my favorite blogs, focused on consumer marketing, is Sean D’Souza’s Psychotactics. It applies in spades to fundraising, because it involves getting inside your target constituent’s brain — the essence of donor-centered fundraising.Read More
As we look ahead to the trends in corporate philanthropy, there’s food for CSR thought in the 2014 Trend Report from The Association of Corporate Contributions Professionals (ACCP). This annual report distinguishes itself by offering forward-looking data collected by surveying corporate contribution professionals about their plans, including their budgets, for the upcoming year.Read More
America is a selfless nation. In fact, it ranked second overall in 2015’s World Giving Index and in the top 10 for two of the three charitable-giving behaviors that are tracked by the index.Read More
In a nutshell, 47 percent of small businesses (SMBs) or small-business owners (SBOs) plan to give more to charity this year, 49 percent plan to donate the same amount, and 90% of donations are to support local causes.Read More
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