The thousands of people who thronged to Austin for South by Southwest apparently share more in common than a love for music, tech and film. An overwhelming majority say giving charity is at the top of their life’s set list.
More than 87 percent of surveyed participants said they donate money to causes, with human and social services organizations being a priority, according to a survey conducted by Convio.
More than 50 percent also said they do much of their giving online.
“Online fundraising continues to shine, especially with the Generation X and Generation Y crowd at SXSW Interactive,” Karoline McLaughlin, director of corporate communications at Convio, said in a press release.
But offline, the giving at SXSW Interactive still made its mark.
At a SXSW keynote address, Seth Priebatsch, founder of gaming platform SCVNGR, challenged an audience of more than 2,000 to a community task for charity, Mashable reports. He handed out double-sided cards that were blue, green, or orange on either side and asked each row to choose a color and hold up their placards in unison in less than 180 seconds. The group succeeded and SCVNGR donated $10,000 to the National Wildlife Foundation.
