MELBOURNE, Australia, May 31, 2016 /PRNewswire/ — If you want to succeed in business, there is an increasing need to consider what you have to give back to the world, according to serial entrepreneur and business legend Sir Richard Branson.
He believes people are tired of seeing businesses simply focus on making profits and want to spend their money with companies that make the world a better place.
Sir Richard Branson was in Australia to launch the Global Corporate Challenge (GCC) — a 100-day corporate well-being experience focused on improving employee health and productivity.
The event just kicked off; with almost 400,000 participants from more than 1,500 organizations in 185 countries expected to participate in 2016. It is the first year the event has taken place since GCC joined the Virgin Pulse family in February this year. Virgin Pulse is the leading provider of software solutions designed to engage employees in improving their well-being, build workplace culture, and drive productivity across organizations around the world.
Sir Richard Branson said, “I’m excited to be in Australia for the launch of the 2016 GCC. It’s my strong belief that business owners have enormous power to do good and this event has been founded on a desire to change people’s lives for the better.“