Giving. It’s not as easy as it sounds. Frankly, it’s something we learn to do. Babies are not innately generous. We as a species have to take care of our own needs first, as Maslow’s hierarchy of needs teaches. So giving is something that we have to learn to do.Read More

You would be hard-pressed today to find a company, employee or consumer with zero interest in corporate social responsibility. Much of this change is driven by millennials, who already represent nearly $2.5 trillion in spending power and will soon be the largest generation in the American workforce. Despite the pervasive myths of millennial entitlement, 70%...Read More

When you establish a corporate social responsibility program, it’s natural to focus on why people give. The theory being: if you know what motivates people to give, you can create a program that will appeal to those motivations. It seems like it’s only after setting up the corporate social responsibility program that companies start to...Read More

We all have slightly different things we like to do for fun. While a messy obstacle course may bring the inner child in some of your employees, other employees may do everything in their power to steer clear of the mud and muck. So how do you ensure your fun fundraising ideas are things your...Read More

When it comes to creating a corporate giving strategy, you have a lot of options. Unfortunately, many of those options – such as partnering with a large charitable organization – actually limit choices for employee giving.Read More

Is your corporate social responsibility program successful? How do you know? There are a variety of ways that companies measure corporate social responsibility success.Read More

When I was a kid, my first foray into charitable giving was to participate in a walk for the local children’s hospital. I was in elementary school, maybe nine or ten years old.Read More

Thanks to ever-evolving technology, there are a wide array of tools designed to facilitate and increase charitable giving. But, as the adage goes, the best tool is the one you already use. With over 1 billion daily active users, there’s little doubt that Facebook is the tool people are using. The power and reach of...Read More

Imagine this: you go to work one day only to find that a percentage of every employee’s paycheck will now be automatically deducted and donated to the CEO’s favorite charity. No opportunity to opt out or to divert the money to a charity of your choosing.Read More

Corporate social responsibility has gone from a buzzword to an expectation.Read More