More and more employees say making a difference at their jobs is one of the most important factors they consider when selecting a company to work for.
A study by The Case Foundation found that 63 percent of female millennials were attracted to a company based on its corporate social responsibility programming.
To attract top talent and keep employees satisfied, corporate executives have begun integrating a volunteer culture into the workplace by including volunteer campaigns in their business models. Some companies have created positions dedicated to volunteer initiatives and pro bono work.
According to the pro-bono advocate group abillionpluschange.org, in the last two years, more than 6,400 full-time employees from 500-plus American companies are delivering $2 billion worth of pro bono and skills-based service to help nonprofits meet business demands.
Chicago-based WomenOnCall , an online network that connects professional women with relevant skills-based volunteer opportunities and meaningful causes, encourages businesses to take volunteering to the next level and integrate skills-based initiatives into company culture.
